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Trond Varlid

President, EMC Quest Training, Tokyo
Program Director, JMEC Business Training Program, Tokyo


Business executive with extensive international marketing and business development experience from Europe, the U.S. and Asia, including 18 years in Japan. MBA from Babson College, Boston.

Roles include senior and executive positions in marketing, client and business development, financial analysis and management, country operations management, business training and coaching.

At EMC Quest he helps international business professionals in Tokyo become better presenters and communicators—and coach executives on dealing with difficult management, HR and personal challenges.

As Program Director of  the JMEC* Business Training Program he is in charge of all aspects of managing and executing the program, which is supported by 17 foreign chambers of commerce in Japan.

JMEC responsibilities include recruitment of program participants, project clients, sponsors, lecturers and mentors; organizing the program’s lecture series and business plan projects; program marketing and promotion; managing relationships with the JMEC chambers,  and budget management.

* Japan Market Expansion Competition


Extensive business experience in Japan—especially market entry, start-ups and new business development, cross-cultural management.

Relationship & Team Building: A passion for working with people in a cross-cultural setting— helping them build well-functioning teams and how to deal with conflict for best results.

Strong business communication, presentation, and writing skills.

Ability to manage and inspire people in multinational environments and organizations.

Deep knowledge of Japanese history, culture and society.

Specialties:  Japan market entry and new business development, international marketing, communication and presentation training, cross-cultural human resource management, management coaching.

Personal Interests:  New World wine, classical music, jazz & rock, squash and running.  Author of South African Wines 101 Wine Guide. Founder, Life Style Scandinavia Academy.